“Anti-Counterfeit Packaging Market is projected to grow from USD 106.3 billion in 2020 to USD 188.2 billion by 2025, at a CAGR of 12.09% from 2020 to 2025. The market is driven by factors such as strong growth in the demand from the food & beverage and pharmaceutical & healthcare sectors. The growing pharmaceutical & healthcare industry and rise in counterfeit products in the market are the major drivers of the anti-counterfeit packaging market.
The market study covers the anti-counterfeit packaging market across various segments. It aims at estimating the market size and the growth potential of this market across different segments based on technology, end-use industry, and region. The study also includes an in-depth competitive analysis of key players in the market, along with their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to enhance their position in the anti-counterfeit packaging market.
Avery Dennison Corporation (U.S.) is one of the top players in the global recycled plastics market and caters to this market through its waste management unit, which deals with the collection, treatment, and recycling of municipal and industrial waste. A strong focus on energy efficiency and cost-effectiveness has earned the company a strong customer base. For instance, in 2016, Veolia UK acquired the Euro Closed Loop Recycling plant in Dagenham (U.K.) to further expand its recycling business and produce around 10,000 tons of high-quality food-grade HDPE pellets each year from the said production plant. held the leading position in the global anti-counterfeit packaging market in 2018. The company has maintained its leadership position through its strong distribution network across the Asia Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of anti-counterfeit packaging for many of the markets it serves. It has adopted new product launches as its key strategy to capture the market. In March 2020, Avery Dennison announced an investment of USD 35 million in the coating technology in order to expand its Fasson Roll North America Pressure-sensitive base materials operation in Greenfield, Indiana. This initiative is expected to significantly expand the production capacity of Fasson-brand paper and film label materials in the US.
CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In March 2020, CCL Industries Inc. acquired Flexpol Sp. Z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region. It helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.
Growing demand from the pharmaceutical & healthcare sector to drive the market for anti-counterfeit packaging.
The anti-counterfeit packaging market is driven by factors such as the rise in counterfeit products in the market, increasing brand awareness, awareness among buyers about product information, the growing e-commerce industry, developments in printing technologies, and concerns regarding the impact of counterfeit packaging on the brand image of products. The growing pharmaceutical & healthcare sector is projected to be the fastest-growing end-use sector in the next five years. Due to stringent laws & regulations enacted by the government and the increasing importance given to package security by manufacturers, the demand for anti-counterfeit packaging technologies is projected to grow in this sector. Emerging markets, such as the Asia-Pacific region, have contributed to an increase in the application of anti-counterfeit packaging in packaging products. The high set-up costs are the major restraint for the anti-counterfeit packaging industry.
RFID technology of the technology segment is projected to grow at the highest CAGR during the forecast period.
The RFID technology of the technology segment is projected to grow at the highest rate between 2020 and 2025. The RFID technology reads and captures information stored on the tag attached to the product. RFID is used extensively in the packaging industry as they include tags, readers, and software services. By using tags and readers, products can be traced in seconds; this helps improve and track the supply chain process from production through distribution and retailing.
Mass Encoding is estimated to be the largest segment in the anti-counterfeit packaging market in 2019.
Mass encoding, by technology, accounted for the most significant demand for anti-counterfeit packaging in 2019, in terms of volume. This dominant market position is attributed to the boost in demand for anti-counterfeit packaging solutions across the end-use industry. Encoded products need the support of software solutions, which permit product tracking through the various nodes in the logistics and supply chain management operations. Barcode, digital mass serialization, and digital mass encryption are the various options used for mass encoding the market for linerless labels has also experienced a rise in its demand.
In terms of both value and volume, the Asia Pacific anti-counterfeit packaging market is projected to grow at the highest CAGR during the forecast period.
In terms of value and volume, the Asia Pacific region is projected to grow at the highest CAGR from 2020 to 2025 due to the strong demand from countries such as China, India, and Japan. Factors, including an increase in the demand for authentic products, awareness of buyers regarding product information, developments in packaging technologies, and increasing counterfeiting activities, are expected to drive the market for anti-counterfeit packaging market in the Asia Pacific region.