Global smartphone sales to end users totaled 328.8 million in the second quarter of 2021, an increase of 10.8% year over year. Overall global mobile phone sales grew 10.2% despite supply constraints due to COVID-19 related production disruption and component shortages.
“Reinforced shelter-in-place instructions and factory shut-downs in India and Vietnam due to the second wave of COVID-19, along with the closure of retail businesses and restrictions on online deliveries affected smartphone sales negatively in the second quarter after a strong start at the beginning of 2021,” said senior research director at Gartner. “However, regions with higher penetration of 5G connectivity saw strong demand for 5G smartphones and were growth drivers for leading smartphone vendors.”
Samsung expanded its 5G smartphone lineup at entry and midrange prices to target growth opportunities in 5G segments in the second quarter of 2021. The company maintained the No. 1 position among the top five global smartphone vendors (see Table 1). While it continues to be a market leader, Samsung’s year-over-year growth slowed due to supply constraints and production disruptions.
Xiaomi’s worldwide smartphone sales overtook Apple in the second quarter, placing Xiaomi at the No. 2 position for the first time. Xiaomi registered an 80.5% growth in its smartphone sales owing to a stronger online presence and fast expansion in the global markets beyond Asia/Pacific led by investments in retail channels and partnerships with communication service providers (CSPs). While Apple sales grew 28.3% year over year, its market share remained the same as compared to the previous quarter. “Apple’s aggressive sales promotion for its iPhone 11 series smartphones and iPhone SE (2020) added to its growth in the price-sensitive segment,”
Other Chinese smartphone vendors Oppo and Vivo grew 42.4% and 41.6%, respectively, in the second quarter of 2021. Aggressively priced mid-tier smartphones, a wider distribution network, and robust marketing campaigns in Western Europe boosted the growth of Oppo. Vivo is continuing to expand its market presence beyond Asia/Pacific beginning with a focus on Europe, the Middle East, and Africa (EMEA).
“Demand for smartphones continued to be strong in this quarter as buyers preferred higher specifications and better user experience. The pent-up demand from 2020 continues to drive advantage for global smartphone vendors in 2021,”.